Recent work

Department for Levelling Up, Housing and Communities

Redesigning the Local Plan-making process

Lead content designer on a series of discovery and alpha projects as part of an overarching digital planning transformation programme. Over 13 months, I was a core member of the Local Plans team. I mapped user journeys, prototyped new concepts and developed a whole new content strategy. All of this work should help transform the way local planning authorities in England create Local Plans.

Agency: TPXimpact

Kinship

The Kinship Together Podcast

I produced a new podcast for the charity, Kinship, which features interviews with six kinship carers. I did the whole shebang, from planning and interviewing to editing and publishing. To help promote the show, I took some of the best audio clips and turned them into short video ideal for Kinship’s social channels.

Listen to Kinship Together

Kinship

Advice and guidance for kinship carers

Content design and plain English copywriting on a new website for kinship carers in England and Wales.

Lost Dot

Podcasting the Pyrenees

On-location interviews, scriptwriting, narration and production of the official podcast for the Trans Pyrenees ultra-cycling race 2022.

Listen to the final episode

NHS Blood and Transplant

Embedding human-centred design

Research and content planning to help NHS BT make human-centred design a key part of its strategy over the next five years.

Agency: TPXimpact

Buckinghamshire Council

A support website for special guardians 

I was part of a team that created a dedicated website featuring information and support for special guardians. Working closely with the council’s advice team and a group of special guardians, we co-designed both the site’s information architecture and support content. I wrote more than 70 pages of plain English advice across nine common themes. Since the site went live, the council has seen four times as many people seeking support over the previous year. Crucially, those guardians are making contact earlier too – before they are at crisis point.

Agency: FutureGov

Essex County Council

Alpha user-centred, open intranet

I was lead content designer on a project to create an alpha version of an open intranet. The idea was to test the feasibility of an open-by-default platform available for anyone to see at any time, on any device. Working with Essex’s in-house content design team, we prioritised key user journeys and developed riskiest assumptions to test with council staff. We then prototyped new information architecture and content for pages that showed an updated user journey for booking annual leave. Our work passed its GDS service assessment and the intranet is well into its beta phase of development. 

Agency: TPXimpact

EcoTree

Communications for a new way of doing sustainable forestry

Editorial, marketing and plain English content for an international forestry company with a unique approach to tackling climate change.

North and West Northamptonshire Councils

Turning eight council websites into two

A six-month project to turn eight borough council websites into two new unitary sites. As part of a large, multidisciplinary team, I developed and tested content and wireframes for the new sites. That work included content types and patterns that would later form part of a new content strategy and style guide for both councils to follow. Once the two sites went live, I continued to support two content designers, one from each council, to develop the strategy and systems that would see them migrate hundreds of pages of content. As well as writing a new content strategy for the team, I developed training materials, including introductory workshops on plain English and content design.

Agency: FutureGov

HM Land Registry

Alpha user research library

I was content design lead on a six-week discovery project for HM Land Registry. We interviewed user researchers, designers and product owners to understand their process and how they currently share research. Using Airtable as a database and Carrd for the front end, we then created an alpha version of the library for the Land Registry team to start using and testing.

Agency: FutureGov

Camden Council

Digital site notices and a planning playbook

This alpha project saw me create and test concepts for a new digital planning site notice. I carried out user research with residents and the council’s planning team before developing a series of prototypes primarily for mobile. The aim was to create a more accessible, engaging site notice that could be used by everyone in the community. Separately, I developed and tested the information architecture and content for a new Camden ‘planning playbook’. 

Read more about the project

Agency: FutureGov